Make Sense Ltd’s unique coaching and facilitation model, the Butterfly Model, is underpinned by neuroscientific insights so bringing the whole person into the experience. 

The process pushes people beyond thinking about a commitment to change to securing an emotional connection which is able to convince the brain to adopt new patterns of thinking.

It can be weaved in alongside any model you are choosing to use and gets away from just having a rational approach to coaching. It overlays the conversation and helps to engage all parts of the brain, as a result, engaging all types of different people – making change more sustainable.

This model can also be used to self-supervise or can form part of appraisal or feedback processes.

The Butterfly Model

Step 1 -Trust
Establishing trust is the key first step. We want to get people into a safe place so they will open up to us. Without this there is no coaching relationship.

Step 2 – Evidence
Once trust is established, we move people to a rational space. The collecting data phase.

Step 3 - Emotional Enquiry
Once we have the facts, we ask people to explore how they feel about something as they will only change if they feel differently. That is sustainable change, which is why training and imposition of rules doesn’t often work.

Step 4 – Reflection
When we have emotional flow, we move on to a space where the person can look at all data and insights together to establish patterns.

Step 5 – Breakthrough (or decision)
This is the most difficult step. This is where the value lies. Where change is owned by the person

Step 6 – Action
Finally, we go back to the rational space to put the decisions into action.


About the Company.

Make Sense Ltd helps organisations to release people potential through leadership coaching, training and strategy facilitation. Its unique approach encourages personal and collective change to drive organisational performance and sustainability, all underpinned by neuroscience. Its methodology centres on “powerful simplicity” delivered through a suite of contextual business and personal performance frameworks which support leaders to address the strategic development needs of their organisation, as well as the personal transition needs they are likely to face along the way.

Contact us.

Clive Hyland
07234 567890

[email protected]

Victoria Hall
07900 980002

[email protected]

Make Sense Logo



Get The First Chapter Free

The Neuro Edge brings the complex world of neuroscience into everyday relevance.

For those engaged in leading, developing and supporting people in organisations, this book explains the inner workings of the brain and its role in determining our thoughts, feelings and instincts and examines the role of the heart and gut as part of our wider intelligence system.


Get In Touch

We'd love to hear from you.

Make Sense Ltd helps organisations to release people potential through leadership coaching, training and strategy facilitation. Simply leave us your details and either Clive or Victoria will get back to you shortly.